CRM is an acronym for Customer Relationship Management. It is a software solution used for managing communication and interactions with customers or leads. When evaluating commercial real estate CRM solutions, look out for the following characteristics:
Retail real estate CRM solutions allow you to scale your business by making it easier to manage leads and close deals in one centralized location. In addition to that, a CRM can help you improve customer retention rates and enhance your forecasting with analytics and in-depth reporting.