What are the essential features of a retail real estate CRM?


CRM is an acronym for Customer Relationship Management. It is a software solution used for managing communication and interactions with customers or leads. When evaluating commercial real estate CRM solutions, look out for the following characteristics:

  1. Workflow and marketing automation
  2. Deal management by deal phase during the leasing cycle.
  3. Contact management, including specific tenant site selection criteria
  4. Advanced filtering options
  5. Data analytics
  6. Forecasting and budgeting
  7. Mass email marketing

Retail real estate CRM solutions allow you to scale your business by making it easier to manage leads and close deals in one centralized location. In addition to that, a CRM can help you improve customer retention rates and enhance your forecasting with analytics and in-depth reporting.


Gary Stevens

A retail real estate professional since 1986, having held leadership positions as both landlord and tenant for such companies as Samuels & Associates, Staples, Inc., Lifetime Fitness, Sears Holdings, Ahold Real Estate and RPT [NYSE].

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