In 2021, many brands are hoping to regain the lost momentum from the pandemic and kick-start growth plans with strategic expansion. Here are 5 big retailers who have plans to expand this year, and just how they plan to pull it off.
While every brand under the sun worked to pivot to pjs and stay at home clothes in 2020, American Eagle had a jump start with their Aerie brand. The little sister of AE was already well known and loved for its comfy, size-inclusive lingerie, lounge, and activewear.
American Eagle is shaking things up by:
If any brand thrived in 2020, it was Target. Their focus on quick curb-side service, and fast delivery made them a go-to stop for practically any purchase. And they’re not taking what they learned mid-pandemic for granted.The brand has plans to:
Best Buy came back from the brink a few years ago, only to be hit with the pandemic punch. Bolstered by a surge in online orders last year, the electronics giant is rethinking the way they do retail to try and ride the wave for further success.
Introducing your personal tech concierge with the Best Buy Beta membership program that will turn stores into hubs for service and repair.
Dick’s ended 2020 with near record stock prices, outliving competitors in the space who fell behind well before the coronavirus emerged. Dick’s pivoted successfully to online sales, but they have plans to continue strong and steady expansion for brick-and-mortar stores in the future.
How they’ll do it:
The year of the drive-thru had plenty of people swinging by Freddy’s for a steakburger and a cup of creamy custard. The fast-food chain continued its nationwide expansion throughout 2020, and they don’t have plans to stop.
Freddy’s is delivering:
While retail may not be out of the woods just yet, brands of all shapes and sizes are working hard to take what advantages they can find, learn from the hard lessons of 2020, and bring in-person shopping and dining back in full force.
Retailsphere researches and collects data that can help you connect with expanding retailers, providing up-to-date corporate and real estate contacts, preferred demographics, growth plans, consumer reviews, and more. Schedule your demo with Retailsphere today, and see it in action.