Market by Macy's Begins Expansion

Market by Macy’s, the condensed Macy’s store concept featuring the best products curated from designers and Macy’s brands, opens its second location in the Dallas-Fort Worth area. 

The simplified store concept, Market by Macy’s, is approximately 20,000 square feet and displays a retail environment closer to a boutique arrangement. Compared to the traditional Macy’s store, measuring on average about 100,000 square feet, the downsized Market by Macy’s reflects the company’s trend to embrace sustainable expansion. Conscientious of consumer shopping trends, the new store concept is taking it’s modest size to off-mall locations, like the Westbend speciality outdoor centre where the second Market by Macy’s opened on January 15, 2021. 

Market by Macy’s still has all of the typical merchandise categories, such as womens, mens, children's, home accessories, beauty, and fragrances, just in a smaller, more selective scale. Following the increased consumer trend to get in and out of a store quickly, the new retail strategy also is striving for more accessible parking in these off-mall premises while also focusing on services such as contactless curbside pick-up, pick-up in store, ship to store, and same-day delivery with DoorDash. 

John Harper, chief operations officer of Macy’s Inc. commented, “To meet the needs of changing consumer behaviors, Macy’s continues to respond to better serve our customers. We are excited about the value and enhanced shopping experience Market by Macy’s will bring to new and existing customers within the Dallas-Fort Worth community, building upon an ecosystem that gives our customers access to the fullness of the Macy’s brand, from on-mall to off-mall and full-line to off-price.” 

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February 5, 2021
Barton Strawn

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