It's Not that the Big Eat the Small, but the Fast Eat the Slow

How Antonio Ruano trains Retailsphere clients to crush previous year deal flow and income

Customer Success Manager Antonio Ruano knows training, SaaS Onboarding, Implementation, and Training. He also focuses on “Change Management and Customer Experience.” And he’s really, really, great at it.

“We are going to take you on a journey of how a user crushes on the Retailsphere platform,” Ruano said smiling in his latest training.

He’s cool, calculated, softspoken, but direct and extremely organized. Ruano is the main reason clients come out of their new user training like a rocket ship. Ruano arms Retailsphere™ users with all the tools necessary to 10x their deal flow. Because that’s what it’s all about…using Retailsphere™ to transform and revolutionize your business.

“Retailsphere is about speed,” said Ruano. “With our Pipeline CRM™ it can be a superpower. And we will teach you to use the platform to your advantage in a variety of ways.”

With Retailsphere’s™ platform and Pipeline CRM™, users can reach out to expanding retailers, leads and potential prospects before anyone else, as they see in real time who clicks on any email they’ve sent. You can call a prospect within seconds of them reading or clicking the email.

Retailsphere™ clients across the board have been raving about how integral to their process the platform is. Once you get Antonio’s training, enjoy the ride. Just ask Bryan Holt, of Southpace, now a veteran Retailsphere™ user:

Ruano’s new client trainings take users from session 1, which introduces users to the platform and all its toys by the process of “Tell me, Show me, Let me try” he says. It’s a process that introduces the user journey, ensure calendar and email connectivity, learning how to do an advanced search and understanding filters like void analysis, and becoming familiar with the tenant profile, finishing with a research request and how to request a verification. And this is just session 1!

Ruano continues the user journey from session 1 through session 4 when clients come out as full-blown rock stars building collections and adding people to cadences, on to deals, and much more with Retailsphere’s Pipeline CRM™ and the “Steady State Journey”.  

In fact, as the final of the four initial trainings end, Ruano makes sure users know how to maximize all the contact information, set up a deals, tasks, take notes in the calendar, and how starting their day from the reach feed is like their morning newspaper where they learn up-to-the-minute details nobody else is learning.

“This is the user journey,” Ruano continues. “It shows the process of the three prongs, and the steps to take.”

The process of the “three prongs” approach for Retailsphere™ is: 1. Our marketing automation suite, 2. The world’s largest contact database of retail CRE decision-makers and 3. A super painless, included (FREE) Pipeline CRM tool.

“If you use CRM, it is the norm to handle 400 to 500 opportunities at one time,” Retailsphere Founder Mike McKean said. “Otherwise, it’s nearly impossible to handle more than 40 opportunities at a time.”

“Retailsphere’s™ whole business model is to help clients 10X their deal flow and income at the minimum, and we believe it they use our tools they will most certainly achieve that potential and more.”

Ruano’s trainings are robust, comprehensive, and interactive. But after the trainings are completed, it’s not the end of the conversation.

“We don’t love you and leave you,” Ruano says with a smile. “Our goal is to give you the tools to crush your competition and of course 10X or more your business. But when there is more learning to be done, I’m here anytime to help our clients…we all are here for our clients at Retailsphere.”

Users who utilize Retailsphere™ to the fullest can do so in a variety of ways, find their favorite of the platform’s many tools or a combination of the following just for starters:

“It’s a lot to learn and we ask our clients to do their homework, jump in and enjoy the Retailsphere™ platform,” Ruano said. “It’s incredible, but we know there will be follow up questions and our entire team is always here.”

A couple of weeks after finishing the training sessions, Ruano reaches back out to clients to make sure he helps with any questions or concerns.

“I hope you are taking full advantage of all the tools that Retailsphere has at your disposal,” said Ruano. “But please know I’m here anytime.”

Reach out to see a demo of Retailsphere.

How our On-demand Research team works

A Peek into the Inner Workings of the RetailSphere™ Research Team

The RetailSphere™ research team operates on a multifaceted approach, blending cutting-edge marketing automation with the human element to delve deep into the intricacies of the retail commercial real estate landscape to get expansion plans and contact information for our clients.

Their goal: To uncover hidden opportunities for clients by finding contact information and reaching out to clients over the phone, via email, marketing automation and more social connections that anyone in the industry to provide clients with the knowledge needed to stay ahead of the curve.

After receiving a research request from a RetailSphere™ client, the on-demand research team immediately hits the phones and works to get the appropriate site selector for the multi-unit group, franchisor, or national brand contact(s). We say contact(s) because in many cases there are multiple contacts that handle expansion and development responsibilities for the retailer.

In some cases, a quick line to the appropriate contact isn’t readily available, and that’s where the team goes to work adding contacts via the website, social media and other RetailSphere™ databases to essentially scrub the internet for information.

Then, using RetailSphere’s™ marketing automation technology, cadences, the team reaches out with a series of crafted emails designed to state the goal, reason for reaching out, and how getting back to the team is a great marketing opportunity for the specific retailer as well.

In the interim, the team spends the time updating the retailer’s profile within RetailSphere™ with the best social, office, cell phone and work history data they can uncover.

But even as all the data is set, verified, and researched, the team will continue to reach out via phone, email, and socials to get the expansion plans verified by the retailer.

The bonus for RetailSphere™ clients, the on-demand research team has built relationships through continued conversations over time with retailers, brokers, tenant reps and shopping center owners, who trust the team and know us by name. But more on that in our next piece.

See more here.

Retailsphere’s latest Expanding Retailers

RetailSphere has thousands of expanding retailers and the contacts for reaching out

Each day, RetailSphere’s on-demand research team speaks to hundreds of site selectors about their expansion plans and demographics. Here are five of the many retailers we talked to this week about their specific plans:

  1. Club Pilates - Club Pilates studios can vary in size, but typically are looking for between 1,500 square feet and 2,320 square feet. Currently, Club Pilates is expanding in all states. They have over 900 locations nationwide.
  2. Rapid Fired Pizza – Currently Rapid Fire Pizza has 20 locations and are currently looking to expand in several states. They are currently seeking around 3,000 square feet for new or existing locations.
  3. Verve Coffee Roasters - Verve Coffee Roasters currently has 11 locations in California and are seeking additional locations in the state. Location sizes vary for Verve, ranging from 7,000 square feet to much larger 13,000 square foot locations.
  4. Smokey Bones Bar & Fire Grill - Smokey Bones Bar & Fire Grill has locations in Florida, Georgia, Illinois, Indiana, Massachusetts, Ohio, Pennsylvania and South Carolina. They are now seeking nationwide expansion.
  5. Sweetgreen – Sweetgreen is located in several states including California, Connecticut, District of Columbia, Florida, Massachusetts, Maryland, New York, Pennsylvania and Virginia.

Reach out to RetailSphere™ to see everything the platform can do.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.