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	<title>Marketing Archives | Retailsphere</title>
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	<description>Retail prospecting, analysis, and relationship management for CRE pros.</description>
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	<title>Marketing Archives | Retailsphere</title>
	<link>https://retailsphere.com/category/marketing/</link>
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	<item>
		<title>Proptech Trends for Retail Real Estate in 2023</title>
		<link>https://retailsphere.com/proptech-trends-for-retail-real-estate-in-2022/</link>
					<comments>https://retailsphere.com/proptech-trends-for-retail-real-estate-in-2022/#respond</comments>
		
		<dc:creator><![CDATA[Robby Gal]]></dc:creator>
		<pubDate>Thu, 10 Aug 2023 15:13:41 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[In Depth]]></category>
		<guid isPermaLink="false">https://retailspherestage.azurewebsites.net/?p=2875</guid>

					<description><![CDATA[<p>The future of the retail industry revolves around technology, and that doesn’t just mean a shift to e-commerce. Proptech real estate companies are transforming the brick-and-mortar shopping experience and how landlords run their shopping centers.&#160; Investors are pouring funds into new retail formats, in-store technology, supply chain solutions, and much more. Combined, retail tech funding [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/proptech-trends-for-retail-real-estate-in-2022/">Proptech Trends for Retail Real Estate in 2023</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="922" height="518" src="/wp-content/uploads/2022/04/AdobeStock_119969763.jpeg" alt="" class="wp-image-2888" srcset="/wp-content/uploads/2022/04/AdobeStock_119969763.jpeg 922w, /wp-content/uploads/2022/04/AdobeStock_119969763-300x169.jpeg 300w, /wp-content/uploads/2022/04/AdobeStock_119969763-768x431.jpeg 768w" sizes="(max-width: 922px) 100vw, 922px" /></figure>



<p>The future of the retail industry revolves around technology, and that doesn’t just mean a shift to e-commerce. Proptech real estate companies are transforming the brick-and-mortar shopping experience and how landlords run their shopping centers.&nbsp;</p>



<p>Investors are pouring funds into new retail formats, in-store technology, supply chain solutions, and much more. Combined, retail tech funding hit $109 billion globally in 2021, more than double 2020’s investment total, according to <a href="https://www.cbinsights.com/research/report/retail-tech-trends-2021/">CB Insights</a>.&nbsp;</p>



<p>Read on to discover how proptech companies will impact the retail real estate industry in the year ahead.&nbsp;</p>



<h2 class="wp-block-heading" id="h-identifying-new-tenants-with-sophisticated-data-services">Identifying New Tenants with Sophisticated Data Services</h2>



<p>A real estate investor has an abundance of data available today to help identify the right tenants for an investment property. After all, not all retailers are the right fit for a specific property. You want to bring in brands with strong growth prospects that complement other retailers in your shopping center.</p>



<p>That’s where data comes in. With a <a href="https://retailsphere.com/platform/data-as-a-service/">sophisticated data service</a>, a property manager can see detailed information on prospective tenants such as:</p>



<ul class="wp-block-list">
<li><strong>Site Selection Criteria</strong><strong>:</strong> Understand what characteristics retailers seek in a space, such as demographics, traffic count, median income, or parking requirements.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Mobility:</strong> View actual foot traffic to identify which retailers draw a crowd.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Point of sale:</strong> Target popular brands by seeing how much retailers make at individual locations across the country.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Social Media:</strong> Go deep into a retailer’s brand and customer base by reviewing how it interacts with customers in social media channels.</li>
</ul>



<ul class="wp-block-list">
<li><strong>Reviews: </strong>Understand how public sentiment toward the brand is trending.</li>
</ul>



<h2 class="wp-block-heading" id="h-transforming-the-in-store-experience-with-tracking-technology">Transforming the In-Store Experience with Tracking Technology</h2>



<p>Data has many more uses than identifying prospective tenants. Just as workplace designers use utilization and occupancy data to determine the optimal office space design, you can use new layers of data to improve the shopping experience.&nbsp;</p>



<p>Retailers and property owners are using smartphone and foot traffic data to inform marketing tactics and reimagine store design. Using data gleaned from smartphones, you can even make the physical space more interactive and deliver targeted offers and assistance directly to individual customers.&nbsp;</p>



<p>In-store technology also delivers property management benefits. Property managers can determine the busiest shopping times with crowd-tracking cameras. Armed with that information, you can ensure proper staffing levels during peak hours — or brainstorm new ways to draw in customers during slow periods.</p>



<p>Data also has the power to integrate the online and in-person experience. Brands can use location data to identify which customers visited their stores and then target them with digital campaigns.&nbsp;</p>



<h2 class="wp-block-heading" id="h-streamlining-retail-property-management-with-automation">Streamlining Retail Property Management with Automation</h2>



<p>Proptech real estate tools are injecting new efficiency into the job of a property manager. With tools that automate lease administration, rent collection, contracts, and other daily tasks, you can improve productivity <em>and</em> better service your retail tenants.</p>



<p>The pandemic accelerated the digitization of the commercial real estate industry — retail included. With in-person interactions restricted, many real estate investors, brokers, and tenants became much more comfortable exchanging documents online, conducting virtual tours, and moving money electronically.&nbsp;</p>



<p>Software companies responded to this trend with new solutions that are here to stay. For example, you can <a href="https://retailsphere.com/platform/marketing-automation/">automate your marketing efforts</a> with a customer relationship management (CRM) system. With the right CRM, you can send personalized texts, emails, and social media messages to prospective tenants—and track the responses.</p>



<p>By streamlining administrative tasks, you’ll free up time to focus on strategies that improve the profitability and attractiveness of your retail property.</p>



<h2 class="wp-block-heading" id="h-enhancing-building-sanitization-with-modern-technology">Enhancing Building Sanitization with Modern Technology</h2>



<p>COVID-19 brought a heightened emphasis on the cleanliness of public spaces. Consumers ranked frequent cleaning and sanitizing as the top measure that would make them more comfortable with visiting physical spaces, according to a <a href="https://chainstoreage.com/survey-cleaning-key-making-consumers-more-likely-visiting-stores-again">survey</a> conducted by the International Council of Shopping Centers.</p>



<p>With the pandemic fresh on consumers’ minds, the focus on cleanliness is unlikely to abate soon. <a href="https://www.wired.com/story/ces-2021-clean-tech/">Modern cleaning technology solutions</a> can play a key role in both improving the efficiency of cleaning processes and making consumers feel comfortable.</p>



<p>For example, touchless entry, elevators, and payments ease customer comfort and reduce the number of surfaces that require frequent sanitation. Cleaning robots can supplement your janitorial team by spotting and cleaning up spills.</p>



<p>Meanwhile, air quality sensors can detect viruses and pollutants in the air. This data gives property managers insight into areas that may need improved filtration or ventilation.</p>



<h2 class="wp-block-heading" id="h-boosting-sustainability-with-smart-building-technology-and-iot">Boosting Sustainability with Smart Building Technology and IoT</h2>



<p>In recent years, proptech companies have introduced many new technologies aimed at reducing the environmental impact of the built environment.&nbsp;</p>



<p>These innovations will be increasingly critical for attracting retail tenants with ambitious sustainability goals. For retailers, the physical store is a powerful manifestation of its commitment to reducing its carbon footprint.</p>



<p>To attract sustainability-minded retailers, property managers must step up their efforts to make shopping centers more energy efficient. That’s why many retail property owners are now transitioning to smarter building management solutions enabled by the Internet of Things (IoT).</p>



<p>IoT-based smart building solutions typically enable energy efficiency improvements in power; lighting; and heating, ventilation, and air conditioning (HVAC) systems. Sensors and other monitoring technology provide granular, real-time data on building performance.&nbsp;</p>



<p>Property managers can use this data to do more than improve efficiency at the building level. They can also benchmark properties within a portfolio and identify opportunities for improvement.</p>



<p>You can implement a smart building system as a stand-alone project or as part of a comprehensive sustainability plan. For example, many retail property owners are adding electric vehicle (EV) charging stations, exploring sustainable landscaping, and implementing green cleaning programs.</p>



<h2 class="wp-block-heading" id="h-start-your-journey-with-retailsphere">Start Your Journey with Retailsphere</h2>



<p>Staying ahead of the latest technology trends will be critical for shopping center owners in the digital age. Are you considering new proptech real estate solutions in 2022?&nbsp;</p>



<p><a href="https://retailsphere.com/demo-request/">Schedule a demo</a> to learn how Retailsphere can help you better leverage data and enhance deal management.</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/proptech-trends-for-retail-real-estate-in-2022/">Proptech Trends for Retail Real Estate in 2023</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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		<item>
		<title>How to Level Up Your Retail Real Estate Marketing Campaign: A Retailsphere Guide</title>
		<link>https://retailsphere.com/how-to-level-up-your-retail-real-estate-marketing-campaign-a-retailsphere-guide/</link>
					<comments>https://retailsphere.com/how-to-level-up-your-retail-real-estate-marketing-campaign-a-retailsphere-guide/#respond</comments>
		
		<dc:creator><![CDATA[Robby Gal]]></dc:creator>
		<pubDate>Tue, 08 Aug 2023 08:01:15 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[In Depth]]></category>
		<guid isPermaLink="false">https://retailspherestage.azurewebsites.net/?p=2890</guid>

					<description><![CDATA[<p>Are you striving to fill vacant space in your shopping center? If so, it may be time to reboot your marketing strategy. Digital and email marketing for commercial real estate can help you reach the right prospects in your quest to fill your space. By leveraging technology, you can eliminate duplication of effort, streamline and [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/how-to-level-up-your-retail-real-estate-marketing-campaign-a-retailsphere-guide/">How to Level Up Your Retail Real Estate Marketing Campaign: A Retailsphere Guide</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Are you striving to fill vacant space in your shopping center? If so, it may be time to reboot your marketing strategy. Digital and email marketing for commercial real estate can help you reach the right prospects in your quest to fill your space. By leveraging technology, you can eliminate duplication of effort, streamline and accurately focus your marketing. The result? Greatly increased speed of deal flow and leasing cycle and more leads.</p>



<p>Follow these 4 steps to take your retail real estate marketing to the next level.</p>



<h2 class="wp-block-heading" id="h-1-refine-your-tenant-prospect-list">1. Refine Your Tenant Prospect List&nbsp;</h2>



<p>When marketing your property, it can be tempting to cast a wide net, targeting as many retailers as possible. Yet this strategy often backfires, with the majority of prospects overlooking your communications. Worse, yet, you might be inadvertently marketing to tenants that you may be prohibited from leasing to – a terrible waste of time for both sides.&nbsp;&nbsp;</p>



<p>Real estate brokers, owners, and developers tend to have more success when they start with a hyper-targeted contact list. By spending more time on research up front, you can trim your list to a handful of retailers whose requirements match the space you’re trying to lease.&nbsp;</p>



<p>Narrowing your target list allows you to take a more tailored, personal approach. You can focus your time on educating prospects on how your space uniquely fills their needs.&nbsp;</p>



<p>Where should you start with your research? You’ll need access to <a href="https://retailsphere.com/platform/data-as-a-service/">comprehensive retailer data</a>, such as their average sales per square foot, as well as what they look for in a space. Their site selection criteria will include demographics, traffic count, square footage, minimum frontage, parking requirements, and much more.&nbsp;</p>



<p>Additionally, you’ll need contact information for the site selectors at each retailer so you can reach the right decision-makers with your marketing efforts.</p>



<h2 class="wp-block-heading" id="h-2-create-a-robust-digital-footprint-for-your-retail-property">2. Create a Robust Digital Footprint for Your Retail Property&nbsp;</h2>



<p>The pandemic accelerated the adoption of digital tools for commercial real estate. While in-person property tours have picked up again, tenants and brokers have become accustomed to vetting properties first with virtual walkthroughs and videos, and efficient and effective use of new technology.&nbsp;</p>



<p>Providing a rich digital experience is the first step in capturing your prospects’ interest. Drone footage and virtual tours can help build out your property’s digital presence and powerfully showcase its strengths.&nbsp;</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="681" src="/wp-content/uploads/2022/04/AdobeStock_162930494-1024x681.jpeg" alt="" class="wp-image-2892" srcset="/wp-content/uploads/2022/04/AdobeStock_162930494-1024x681.jpeg 1024w, /wp-content/uploads/2022/04/AdobeStock_162930494-300x200.jpeg 300w, /wp-content/uploads/2022/04/AdobeStock_162930494-768x511.jpeg 768w, /wp-content/uploads/2022/04/AdobeStock_162930494.jpeg 1183w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Drones offer the ability to capture high-resolution aerial photos and videos of your retail real estate. The bird's-eye perspective of a drone shows a comprehensive picture of the entire property that cannot be achieved with traditional video.&nbsp;</p>



<p>This gives prospective tenants visual information as to vehicular traffic at the entrance, parking lot usage, and many other visceral cues individual to each site selector, including things like the condition of the roof.&nbsp;</p>



<p>Great drone videos also showcase the overall market as well as other tenants/traffic generators proximate to the site providing a “feel” of the prospective site and its place in the market. Not commonplace as little as five years ago, drone videos are now considered an essential marketing tool for most properties.</p>



<p>Virtual property tours, meanwhile, are best for showcasing individual spaces and amenities. A virtual tour is an easy way to allow your prospects to “walk” the property and truly experience it without a site visit. This is especially important for making it onto the shortlist of out-of-town prospects.&nbsp;</p>



<p>With the right equipment, you can capture drone photography and produce virtual tours on your own. Alternatively, you can cost-effectively outsource the production to a third-party vendor, who can provide valuable “post-production” work such as labeling streets, traffic counts, and many other points of information.&nbsp;</p>



<h2 class="wp-block-heading" id="h-3-sharpen-your-email-marketing-strategy">3. Sharpen Your Email Marketing Strategy</h2>



<p>Email remains a highly effective tool for connecting with prospective tenants. So how do you make your email stand out in a crowded inbox?&nbsp;</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="683" src="/wp-content/uploads/2022/04/AdobeStock_174935768-1024x683.jpeg" alt="" class="wp-image-2893" srcset="/wp-content/uploads/2022/04/AdobeStock_174935768-1024x683.jpeg 1024w, /wp-content/uploads/2022/04/AdobeStock_174935768-300x200.jpeg 300w, /wp-content/uploads/2022/04/AdobeStock_174935768-768x512.jpeg 768w, /wp-content/uploads/2022/04/AdobeStock_174935768.jpeg 1348w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>The first step is personalization—and that involves more than plugging the recipient’s name into your greeting. When you have a highly targeted list of prospects, you can customize your message to their unique needs.&nbsp;</p>



<p>For example, if your property is ideally situated for a drive-through window, you would highlight that in messages to a quick-service restaurant that is expanding online order and pickup.&nbsp;</p>



<p>Once you’ve personalized your message, several other factors can make the difference between an email that gets sent to the trash and one that gets a reply.&nbsp;</p>



<p>Consider the following factors as you hone your email marketing strategy:</p>



<ul class="wp-block-list">
<li><strong>Attention-grabbing subject line:</strong> Clear, concise, and specific subject lines will garner attention so recipients are more likely to open your email.&nbsp;</li>
</ul>



<p>When marketing a commercial real estate property, you may want to highlight a few of the property’s key features in your subject line, such as the square footage, location, or a unique trait. Just don’t try to squeeze in every feature—research shows <a href="https://blog.marketo.com/2018/02/email-subject-line-length-works-best.html">seven-word subject lines get the highest engagement</a>.</p>



<ul class="wp-block-list">
<li><strong>Intriguing content:</strong> Your goal is not to get a signed lease immediately after your first email to a prospect—although that would be ideal! A more realistic goal is to pique their curiosity so they want to learn more about what your property has to offer, but always include a leasing plan and a labeled aerial photo so the prospect can easily vet the basics.</li>
</ul>



<p>With that in mind, focus your email content on the top benefits your property offers to a specific prospect. Keep it short and focused, and link to your property’s landing page. That will entice readers to click and learn more.</p>



<ul class="wp-block-list">
<li><strong>The right timing: </strong>The best time to send business emails tends to be midweek, according to studies that analyze open and click rates. However, results vary among different audiences.</li>
</ul>



<p>You’ll want to analyze your marketing emails over time to determine what days and times have the highest engagement. Most importantly, when sending emails with a strong “contact us” message, you’ll want to ensure the email goes out at a time when you will be in the office, ready to pick up the phone and respond to inquiries.</p>



<h2 class="wp-block-heading" id="h-4-track-your-marketing-activity-and-customize-follow-up">4. Track Your Marketing Activity and Customize Follow Up</h2>



<p>Once you’ve captured the attention of a prospect, you don’t want to blunder the opportunity by forgetting to follow up. Ideally, you’ll want your email platform to be integrated with a pipeline management tool that allows you to manage activity with each prospect.</p>



<p>One of the many benefits of email marketing is that it provides clear metrics on the results of each email you send. Your CRM system will show you who opened your emails and who clicked links within the message. This will enable you to customize a follow-up message depending on their level of engagement.</p>



<p>For example, if a prospect has not opened your prior email, you may want to revamp your subject line or try sending the message at a different time. Conversely, if someone has been opening and clicking the links in your emails, you may want to follow up with an invitation to your property in person.</p>



<p>Leveraging email templates in your CRM system can help you automate this follow-up activity—so you can spend your time nurturing your most promising leads.</p>



<h2 class="wp-block-heading" id="h-take-your-commercial-real-estate-marketing-to-the-next-level">Take Your Commercial Real Estate Marketing to the Next Level</h2>



<p>In an age when everyone is bombarded with countless marketing messages every day, a thoughtful, personalized approach can help you stand out from the crowd.&nbsp;</p>



<p>Discover how Retailsphere can help you take your commercial real estate marketing to the next level. <a href="https://retailsphere.com/demo-request/">Book a demo today</a>.</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/how-to-level-up-your-retail-real-estate-marketing-campaign-a-retailsphere-guide/">How to Level Up Your Retail Real Estate Marketing Campaign: A Retailsphere Guide</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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		<title>Does your marketing team have to approve your bulk emails?</title>
		<link>https://retailsphere.com/retailsphere-is-a-game-changer-offering-compelling-reasons-accuracy-and-speed/</link>
		
		<dc:creator><![CDATA[Robby Gal]]></dc:creator>
		<pubDate>Fri, 29 Dec 2023 14:50:34 +0000</pubDate>
				<category><![CDATA[Deal Closing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Client Success]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[In Depth]]></category>
		<guid isPermaLink="false">https://retailsphere.com/?p=14580</guid>

					<description><![CDATA[<p>Step to cadences and see open rates sore into double digits while avoiding the marketing team altogether! In the ever-evolving landscape of commercial real estate, reaching the right contacts efficiently is paramount. RetailSphere™ is a game-changer, offering compelling reasons, accuracy and speed, to bypass your internal marketing team on bulk emailing and embrace cutting-edge cadences. [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/retailsphere-is-a-game-changer-offering-compelling-reasons-accuracy-and-speed/">Does your marketing team have to approve your bulk emails?</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><em>Step to cadences and see open rates sore into double digits while avoiding the marketing team altogether!</em></p>



<p>In the ever-evolving landscape of commercial real estate, reaching the right contacts efficiently is paramount. RetailSphere™ is a game-changer, offering compelling reasons, accuracy and speed, to bypass your internal marketing team on bulk emailing and embrace cutting-edge cadences. Here's why.</p>



<p><strong>Streamlined Emailing for Effective Communication</strong></p>



<p>One of RetailSphere’s™ standout features is its built-in emailing system, designed to streamline communication and save you precious time. By integrating your email provider with RetailSphere’s™ CRM, you can leverage lists to connect with the right contacts seamlessly.</p>



<p>Begin by <strong>bulk emailing</strong> prospects identified during your research in RetailSphere™, and attaching relevant documents directly from the platform. As prospects progress through your pipeline, use customizable email templates to expedite interactions. RetailSphere’s™ integrated approach significantly reduces the time spent on manual outreach, ensuring a swift and efficient sales process.</p>



<p>Travis Christensen, vice president of client success for RetailSphere, never gets tired of hearing about clients being successful with cadences, and how they have gained hours of time back.</p>



<p>“We hear time and time again what a game-changer cadences are for our clients,” Christensen said. “As they send bulk emails to prospects who think they are each getting a personal message, the light is flipped on with how much more streamlined prospecting can be with RetailSphere.”</p>



<p><strong>The Power of Cadences: Guiding Your Sales Journey</strong></p>



<p>Say goodbye to the guesswork in your sales pipeline with RetailSphere’s™ innovative cadences. These tools provide a structured framework to guide yourself and your team through the sales process, ensuring everyone remains on the same page.</p>



<p>Ken Brown, VP of sales for RetailSphere, surprises prospects himself with the reach of bulk email and cadences.</p>



<p>“I’ll be talking with a prospective client and they love everything, and then say they aren’t sure cadences and bulk emailing work,” Brown said. “Then I tell them this great meeting and demo we are having right now is because I sent and you answered my email, which was from a cadence. Then they are hooked.”</p>



<p>Set up multi-channel steps throughout the sales journey and utilize RetailSphere’s™ customizable templates to authentically engage with your customers. Generate whatever you need directly from the platform, allowing you to tailor your communication for specific groups or individuals effortlessly.</p>



<p><strong>Automate Your Outreach Effortlessly</strong></p>



<p>RetailSphere™ understands the value of time in the fast-paced world of CRE. Their built-in tools empower you to automate repetitive tasks that traditionally consumed valuable hours. By automating more processes, you can focus on what matters most – building meaningful connections and closing deals.</p>



<p>Imagine reaching out to the right regional contact at national brands promptly or connecting directly with franchisors and expanding franchisees in your area. RetailSphere™ makes this possible, allowing you to have direct conversations with managers at regional businesses and even speak with owners of local mom-and-pop stores – all at the same time.</p>



<p><strong>Increased Productivity, More Deals Won</strong></p>



<p>RetailSphere’s™ cadences not only save time but also enhance productivity, ultimately leading to more closed deals. By automating outreach, streamlining emails, and utilizing cadences, you eliminate the risk of missing out on valuable opportunities.</p>



<p>Cadences also offer a comprehensive solution for CRE professionals looking to revolutionize their outreach strategies. By bypassing internal marketing teams and embracing the power of automation, streamlined emailing, and guided sales processes, you position yourself at the forefront of innovation in the competitive world of Commercial Real Estate. It's time to let RetailSphere™ redefine how you approach outreach.</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/retailsphere-is-a-game-changer-offering-compelling-reasons-accuracy-and-speed/">Does your marketing team have to approve your bulk emails?</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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		<title>Don’t be afraid of the right CRM</title>
		<link>https://retailsphere.com/retailspheres-pipeline-crm-functionality-is-included-for-free-with-all-platform-subscriptions-and-its-streamlining-workflow-and-kickstarting-stalled-deals/</link>
		
		<dc:creator><![CDATA[Robby Gal]]></dc:creator>
		<pubDate>Thu, 11 Jan 2024 18:20:15 +0000</pubDate>
				<category><![CDATA[Deal Closing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Client Success]]></category>
		<category><![CDATA[In Depth]]></category>
		<guid isPermaLink="false">https://retailsphere.com/?p=14586</guid>

					<description><![CDATA[<p>Move more deals along your pipeline with Retailsphere’s Pipeline CRM™ “We have new clients already closing 4 deals using our Pipeline CRM,” said RetailSphere's Client Success Manager Antonio Ruano. How do you start your workday? Is it coffee and internet searching, checking messages and eventually making calls and shooting off emails to prospects? You aren’t [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/retailspheres-pipeline-crm-functionality-is-included-for-free-with-all-platform-subscriptions-and-its-streamlining-workflow-and-kickstarting-stalled-deals/">Don’t be afraid of the right CRM</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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<p><em>Move more deals along your pipeline with Retailsphere’s Pipeline CRM™</em></p>



<p>“We have new clients already closing 4 deals using our Pipeline CRM,” said RetailSphere's Client Success Manager Antonio Ruano.</p>



<p>How do you start your workday? Is it coffee and internet searching, checking messages and eventually making calls and shooting off emails to prospects? You aren’t alone. But this is not the most productive way to 10x your dealflow.&nbsp;</p>



<p>What if you started your day with an organized calendar, with all your meetings, calls and site visits integrated with the most intuitive Pipeline CRM™ in commercial real estate?&nbsp;</p>



<p>RetailSphere’s™ Pipeline CRM™ functionality is included for free with all platform subscriptions and it’s streamlining workflow and kickstarting stalled deals.</p>



<p>Ruano sees firsthand clients  using RetailSphere’s™ Pipeline CRM™ and cadence automation are changing the way they do business. And they are loving it. You can see<a href="https://retailsphere.com/blog/client-success/its-not-that-the-big-eat-the-small-but-the-fast-eat-the-slow/"> more about Ruano’s process here.</a></p>



<p>“A RetailSphere™ client using our Pipeline CRM™ has sent over 6600 emails through our cadence automation and 75% of those emails were opened,” said Ruano. “And they have an 11 % reply rate, which is 3X the industry average.”</p>



<p>According to Ruano, other users on the platform are seeing 4X the national average on their cadence reply rate. And it’s just the beginning. Deal cards, and notes/activity are fast becoming a favorite tool among users.</p>



<p>And they manage all that incredible deal activity in the CRM and move their deals seamlessly along the stages of their pipeline.</p>



<p>Just a few things you can do with ease:</p>



<p>·&nbsp; Manage client relationships in ways that are light, easy, simple to use and <strong>FREE.</strong></p>



<p>·&nbsp; Easily record and take notes on your prospecting and deal making Activities.</p>



<p>·&nbsp; Track deals as they move through your pipeline.</p>



<p>·&nbsp; Integrate with your calendar and schedule activities like client contacts or site visits.</p>



<p>·&nbsp; Automate re-ocurring tasks to ensure nothing slips through the cracks.</p>



<p>·&nbsp; Generate reports designed to show management or clients your activity with a few simple clicks.</p>



<p>The most successful users on the platform are creating set-&amp;-forget multi-step cadences and sending bulk emails that look like a personalized message to each prospect. No spam! And then views, clicks and replies tracking and benchmarking is a thing of beauty in real time.</p>



<p>And as you’re prospecting, you can build shareable collections from hundreds of thousands of potential partners, and automatically verify and update contacts. Everything is seamlessly integrated with our <strong>included</strong> Pipeline CRM™.</p>



<p>The RetailSphere platform includes the world’s largest database of decision makers related to retail commercial real estate, but also includes marketing automation and relationship management tools, not to mention the abundance of data and retail expansion details.</p>



<p><strong>About Retailsphere</strong></p>



<p>Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.</p>



<p>Increase your deal flow. Improve your network. Empower your career.</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/retailspheres-pipeline-crm-functionality-is-included-for-free-with-all-platform-subscriptions-and-its-streamlining-workflow-and-kickstarting-stalled-deals/">Don’t be afraid of the right CRM</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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		<title>Why 7 Touches is so Magical</title>
		<link>https://retailsphere.com/why-7-touches-is-so-magical/</link>
		
		<dc:creator><![CDATA[Robby Gal]]></dc:creator>
		<pubDate>Thu, 01 Feb 2024 13:56:27 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Client Success]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[Deal Closing]]></category>
		<guid isPermaLink="false">https://retailsphere.com/?p=14596</guid>

					<description><![CDATA[<p>RetailSphere's Marketing Automation proves to be a game-changer in achieving the magic The "Rule of Seven" by Dr. Jeffrey Lant emphasizes the importance of reaching out to your buyers at least seven times within an 18-month period for effective brand recall. In commercial real estate, and sales and marketing specifically, the "Rule of Seven" still [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/why-7-touches-is-so-magical/">Why 7 Touches is so Magical</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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<p>RetailSphere's Marketing Automation proves to be a game-changer in achieving the magic</p>



<p>The "Rule of Seven" by Dr. Jeffrey Lant emphasizes the importance of reaching out to your buyers at least seven times within an 18-month period for effective brand recall.</p>



<p>In commercial real estate, and sales and marketing specifically, the "Rule of Seven" still hold true, and RetailSphere™ platform can curate and cultivate those 7 touches with ease. The rule suggests that a minimum of seven meaningful touches are crucial to securing a sale or deal. This concept underscores the importance of persistent and strategic engagement with potential clients, and RetailSphere's Marketing Automation platform proves to be a game-changer in achieving this goal.</p>



<p>“Being able to group brands into specific collections and being able to reach out to them about our current listings, and expansions is huge,” said Colton Oliver, 3CRE marketing coordinator.</p>



<p><strong>The Power of 7 Touches</strong></p>



<p>Each touchpoint with a potential customer serves as a building block, gradually creating brand awareness and trust. These touches can manifest in various forms.</p>



<p>In essence, prospects need to be exposed to your company or its marketing messages at least seven times before they are inclined to make a purchase.</p>



<p>“Our platform is built to help you reach out, with your curated message at least 7 times,” said Ken Brown, vice president of sales. “It really it like magic. The Rule of Seven isn’t new, but the way RetailSphere™ takes it to the next level is simply a gamechanger.”</p>



<p><strong>Understanding the Rule of Seven</strong></p>



<p>The "Rule of Seven" says that to get your brand into the memory of your target audience or prospect, you must make contact with them at least seven times within an 18-month period. RetailSphere dials up that time frame but the concept remains the same.</p>



<p>Initiating contact with prospects is a strategic approach to increase exposure and effectively leverage the rule of seven for driving sales. This can involve cold calling new prospects or reaching out to those with whom you've previously engaged. During these interactions, you can delve into discussions about the current state of their business operations, aiming to nurture them into becoming loyal buyers.</p>



<p><strong>RetailSphere's Marketing Automation in Action</strong></p>



<p>RetailSphere's Marketing Automation platform serves as a comprehensive solution to implement the Rule of Seven effectively. From managing customer relationships to automating marketing campaigns, RetailSphere empowers businesses to:</p>



<ul class="wp-block-list">
<li><strong>Track Interactions:</strong> Monitor and analyze customer interactions across various touchpoints to gain valuable insights.</li>



<li><strong>Personalize Communication:</strong> Utilize data-driven insights to personalize communication, ensuring that each touchpoint resonates with the prospect.</li>



<li><strong>Automate Campaigns:</strong> Streamline marketing campaigns through automation, saving time and resources while maintaining consistency.</li>



<li><strong>Measure Effectiveness:</strong> Use analytics provided by RetailSphere™ to measure the effectiveness of each touchpoint and refine strategies accordingly.</li>



<li><strong>Organize it all in the FREE Pipeline CRM™</strong></li>
</ul>



<p><strong>Pipeline CRM™</strong></p>



<p>Implementing the rule of seven in your company's strategy requires careful consideration and adherence to some fundamental guidelines. To begin with, utilizing Customer Relationship Management (CRM) software is paramount. This enables you to monitor interactions with potential clients, providing insights into how many times each prospect has encountered your&nbsp; company's messages.</p>



<p>A core marketing principle underscores that it takes seven "touches" before individuals internalize or act upon your call to action. These touches can manifest in various forms, including physical interactions like networking events or exposure to ads, whether physical or digital.</p>



<p>In the competitive landscape of commercial real estate, the Rule of Seven stands as a guiding principle for successful customer acquisition. RetailSphere's™ Marketing Automation emerges as a powerful ally, offering the tools and capabilities needed to execute and optimize the seven touches effectively. Embrace RetailSphere™ to not only meet but exceed the expectations of your prospects, making each touch count towards a successful sale. <a href="https://retailsphere.com/platform/marketing-automation/">Discover more about RetailSphere's Marketing Automation here</a>.</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/why-7-touches-is-so-magical/">Why 7 Touches is so Magical</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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		<title>Get proven Return on Investment (ROI) with Retailsphere</title>
		<link>https://retailsphere.com/get-proven-return-on-investment-roi-with-retailsphere/</link>
					<comments>https://retailsphere.com/get-proven-return-on-investment-roi-with-retailsphere/#respond</comments>
		
		<dc:creator><![CDATA[Barton Strawn]]></dc:creator>
		<pubDate>Thu, 16 Jul 2020 14:16:25 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Client Success]]></category>
		<guid isPermaLink="false">http://localhost:10053/get-proven-return-on-investment-roi-with-retailsphere/</guid>

					<description><![CDATA[<p>Many commercial real estate brokers and shopping center managers are used to purchasing a retail tenant database just once a year, so a monthly subscription fee can feel expensive. When compared to the cost of a vacant space, however, Retailsphere is a steal. And because Retailsphere’s location data and retail research is constantly updated, you [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/get-proven-return-on-investment-roi-with-retailsphere/">Get proven Return on Investment (ROI) with Retailsphere</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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<figure class="wp-block-image"><img decoding="async" src="/wp-content/uploads/2021/10/shutterstock_702866005.jpg" alt="Space for Lease"/></figure>



<p><span>Many commercial real estate brokers and shopping center managers are used to purchasing a retail tenant database just once a year, so a monthly subscription fee can feel expensive. When compared to the cost of a vacant space, however, Retailsphere is a steal. And because Retailsphere’s location data and retail research is constantly updated, you know you’ll be able to quickly and easily fill vacant spaces throughout the year with accurate contact information.</span><wp-block data-block="core/more"></wp-block><span>But what is the actual return on your subscription investment with Retailsphere? We’ve taken a look at several cities across the United States, and it turns out that you’ll more than pay off your subscription after just one signed lease through the platform. Most likely, you’ll pay off your subscription after just one month of rent payments from that contract. Below are the </span><a href="https://www.inc.com/magazine/201806/michelle-cheng/how-rents-change-cities-real-estate-prices.html"><span>average retail costs per square foot</span></a><span> in several major cities for comparison:</span></p>



<figure class="wp-block-image"><img decoding="async" src="/wp-content/uploads/2021/10/Rent-Rate-Map.png" alt="Rent Rate Map Major US Metros"/></figure>



<p><span>While some retail leases for major brands will last up to 10 years, the average lease in the United States for retail spaces is 5 years, which we will use in our ROI calculations. Additionally, a small retail space averages around 1,000 sq feet.</span></p>



<p><span>On the low end, in Columbus, Ohio a small retail lease would equate to $14,770/year ($1,230/month or $73,850 lifetime value). On the high end in San Francisco, CA a small retail lease would average out to $41,210/year ($3,434/month or $206,050 lifetime value).&nbsp;</span></p>



<p><span>Compare this to a basic Retailsphere subscription which includes 3 users for 12 months, the total fee only comes to $2,808/year. That means in Columbus, Ohio your ROI on one small retailer is $71,042 over the lifetime of the contract, and you’ve paid for your subscription after 2 months of the lease life. In San Francisco, your ROI is even better, $203,242 over the life of the contract, and not only is your subscription paid within the first month of the lease, you make $626.&nbsp;&nbsp;</span></p>



<p><span>These calculations assume your team is only able to sign one new tenant using Retailsphere. We’re confident that Retailsphere will provide opportunities with brands that your brokers or managers may never have even considered before leveraging our platform. We expand everyone’s network of brands, identifying emerging multi-unit groups and trends that most other tenant databases don’t include. And because we include regional and local brands in the database too, your team now has every retailer in their network of contacts, something rarely available to brokers and managers before Retailsphere.</span></p>



<p><span>Plus, you get access to an on-demand, highly-effective research team. When you need additional outreach help, you can simply submit a request to our team and they reach out to brands, delivering a custom information report to you after completion. With a basic Retailsphere membership you effectively create 10x your team’s capacity to fill vacant spaces.</span></p>



<p><span>And with our robust tenant profiles, Retailsphere can help you identify those tenants who are more likely to go dark and get ahead of those potential closures. When you’ve built out a list of brands that could be a good fit for your spaces, down time between retailers is shorter and loss of revenue is smaller. Or use Retailsphere to negotiate contracts with tenants already in your spaces. When you have a list of brands interested in your space, you’re less concerned about giving in to all of an existing tenant's demands. Take a look at our in-depth piece on how you can leverage data in a lease negotiation.&nbsp;</span></p>



<p><span>If you're a manager, you no longer spend an excessive amount of time on team oversight. Retailsphere’s reports and processes give you simple insights into where your team’s prospects are in the leasing process. This allows you to invest your valuable time on other management tasks or additional outreach opportunities.</span></p>



<p><span>Beyond just the simple amount of revenue a quickly executed lease can bring to your shopping center, Retailsphere provides time savings for you and your team which creates an even better ROI on your Retailsphere subscription. Either one of these would be enough to make Retailsphere a great option as your new retailer tenant database, but together the choice is clear - Retailsphere gives you an unbeatable return on time and money.</span></p>



<p><span>Interested in seeing how Retailsphere can benefit you or your team? <a href="https://meetings.hubspot.com/bdr1" rel="noopener" target="_blank">Sign up for a no-obligation demo today.</a></span></p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/get-proven-return-on-investment-roi-with-retailsphere/">Get proven Return on Investment (ROI) with Retailsphere</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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		<title>What Free Parking Really Means for Your Tenants</title>
		<link>https://retailsphere.com/what-free-parking-really-means-for-your-tenants/</link>
					<comments>https://retailsphere.com/what-free-parking-really-means-for-your-tenants/#respond</comments>
		
		<dc:creator><![CDATA[Barton Strawn]]></dc:creator>
		<pubDate>Wed, 10 Jun 2020 20:21:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">https://retailspherestage.azurewebsites.net/what-free-parking-really-means-for-your-tenants/</guid>

					<description><![CDATA[<p>How often does a conversation about where to spend a day shopping, where to grab dinner, or where to head out for the night end in ‚ÄúOh, but parking is a nightmare‚Äù?&#160; Americans love their vehicles, owning roughly 1.8 cars per household, and griping about parking comes hand-in-hand with ownership. So what does that mean [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/what-free-parking-really-means-for-your-tenants/">What Free Parking Really Means for Your Tenants</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="795" height="446" src="/wp-content/uploads/2022/01/AdobeStock_119623559.jpeg" alt="" class="wp-image-2304" srcset="/wp-content/uploads/2022/01/AdobeStock_119623559.jpeg 795w, /wp-content/uploads/2022/01/AdobeStock_119623559-300x168.jpeg 300w, /wp-content/uploads/2022/01/AdobeStock_119623559-768x431.jpeg 768w" sizes="auto, (max-width: 795px) 100vw, 795px" /></figure>



<p>How often does a conversation about where to spend a day shopping, where to grab dinner, or where to head out for the night end in ‚ÄúOh, but parking is a nightmare‚Äù?&nbsp; </p>



<p>Americans love their vehicles,<a href="https://www.governing.com/gov-data/car-ownership-numbers-of-vehicles-by-city-map.html"> owning roughly 1.8 cars per household</a>, and griping about parking comes hand-in-hand with ownership. So what does that mean for your tenants? Does free parking mean more foot traffic? Should accessible parking equal an increase in rent? Does paid parking change the type of businesses you can attract? Let's dive in.    </p>



<p><strong>All Parking Is Paid</strong></p>



<p>In truth, there is no free parking. Depending on the type of business, a customer may park for several hours, taking up valuable space, and spend very little money. Landlords can offset the cost by building it into the tenant's rent, and just a few open spaces can warrant raising rent. While higher rent may equal increased prices for shoppers, the ease of parking often outweighs higher prices in the shopper's mind. In fact, research shows that convenience is a customer's top requirement when choosing where to frequent. </p>



<p><strong>Walkability vs. Parkability</strong></p>



<p>Interestingly enough, indoor shopping malls almost always come equipped with massive (and free) parking lots or extensive garages. This, combined with climate control, seems like the perfect solution for happy shoppers. Instead, vacancies in malls across the country are rising. Many of them have been forced to close, as retailers move to more urban, walkable spaces. <a href="https://www.businessinsider.com/target-stores-future-plan-cities-2017-10">Even suburban retail giants like Target are opening small, streamlined stores in urban areas with limited parking.</a>&nbsp;</p>



<p>While this signals that free parking does not magically bring in business, In the wake of COVID-19, curbside pick-up and quick parking is more important than ever when keeping brick-and-mortar businesses afloat. This bring parkability to the forefront as more people want the ease of pulling up and having someone drop their online order into their trunk or backseat.</p>



<p><strong>Parking Perception</strong></p>



<p>Worried that customers may become frustrated with parking, even when it's free? <a href="https://meetingoftheminds.org/why-businesses-should-shift-to-providing-parking-as-a-service-29045">The Internet of Things has made parking a service</a>, and by making it easy to find parking, you don't necessarily need to add lots of extra spaces, it's all about perception. </p>



<p>With the power of today's tech, smart screens can advertise the number of spots left in a garage, and parking apps can even lead drivers directly to a vacancy. By boosting your parking lots or garages with tech, shoppers can easily find information that lessens stress and promotes a positive experience. These empty spots may have existed without the bells and whistles, but these techniques help shoppers feel like VIPs, giving the experience of valet without the expense. </p>



<p><strong>Is free parking the answer?</strong></p>



<p>While there are perks to free and paid parking, your specific location and customer demographics make a huge difference in determining what's best for your space. It‚'s important to remember that making sure stores are as accessible as possible, whether that be paired with a free parking lot or nestled into a hyper-walkable urban neighborhood, makes them more attractive spaces for tenants and in turn can warrant higher rent rates. </p>



<p>Do you have vacant space to fill? Do you have large free parking lots that cater to retailers like large big box brands or to-go restaurant concepts? Retailsphere can help you find the right fit. <a href="https://meetings.hubspot.com/bdr1" target="_blank" rel="noopener">Sign up for a demo today </a>and see how easy it can be to search for new potential brands that could help make your center a destination.&nbsp;</p>
<p>The post <a rel="nofollow" href="https://retailsphere.com/what-free-parking-really-means-for-your-tenants/">What Free Parking Really Means for Your Tenants</a> appeared first on <a rel="nofollow" href="https://retailsphere.com">Retailsphere</a>.</p>
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