But the process of lead nurturing can be a long and winding road in this business. It’s easy to become overwhelmed with all of the tasks you need to get completed - and sometimes that means a hot lead could accidentally slips through the cracks. That’s why as your business grows, it’s important to look for tools to help simplify your prospecting and lead nurturing.

That’s where Retailsphere can help. While there are many reasons we believe Retailsphere should be on your list of platforms, one feature that specifically helps with prospecting, nurturing, and closing more deals is our new Kanban View for your deal pipeline. For those asking, what is Kanban view, its a card-based view of your deals that allows you to quickly and easily see where your deals are within your prospecting and lead nurturing pipeline.

Lead nurturing requires many different steps, and commercial real estate has specific steps that other industries may not understand. Luckily, Retailsphere has been build for CRE and is flexible enough to accommodate all sorts of lead nurturing processes with the addition of custom phases.

In Kanban View, you can use our steps or add your own custom steps for the lead nurturing process. These steps live along the top of your newly created board. Once this step is complete, it’s time to start adding leads to the board and placing them within the proper step of your pipeline. And just like that you have a visual representation of where various leads are in your pipeline. 

As a prospect keeps moving through your pipeline, all you have to do is drag the card to the next step. Want to add notes? Just click into the card and jot down important interactions or add documents. In the end, you can mark your prospect as won or lost so you can keep track of past opportunities. 

This all makes it possible to quickly assess which leads need a little more attention and which leads are close to coming to a close. Plus, you can easily assign team members directly within the Kanban view to ensure that leads keep moving along your pipeline.

Kanban view allows you and your team to stay on the same page and stay motivated when it comes to closing deals. Being able to see the various leads you’ve generated in their different steps along the deal-making process at a glance is a great way to keep everyone moving forward. 

Retailsphere offers numerous ways to improve your CRE process with tools built from the ground up to help commercial real estate professionals get the most out of their business. Kanban view is just one way Retailsphere can help your team streamline processes and close more deals. 

The post Close more deals with a Kanban view appeared first on Retailsphere.

Our goal at Retailsphere has always been to do everything we possibly can to help our clients succeed. The ultimate goal of the RetailSphere™ platform is to empower our clients to close more deals quickly. In general, we strive to see our clients close more than ten times what they pay in subscription fees on the platform.  It’s quite simple. If our clients succeed, they will be excited and word will spread. And, of course, word of mouth is the best way to grow a business.

So how do we do that? Well, to Mark’s point, it has required building functionality that most of our clients weren’t using. We’ve been working on it for a while and will continue to improve on the product, but it’s much closer to being completed today than in 2020.

And what is the final goal of Retailsphere™ platform? Right now it can be described in three main parts:

1. A tool that makes reaching out to prospective clients/partners as easy as possible.

2. A tool that quickly allows you to find thousands of potential clients and partners.

3. A tool that allows you to easily track your activities, automate the scheduling of tasks and appointments, and quickly report on your activities.

These are 1. Our marketing automation suite, 2. The world’s largest contact database of retail CRE decision-makers and 3. A super painless, included (read FREE) Pipeline CRM™ tool.

So let’s quickly review each of these three parts. It starts with having the best marketing platform in the industry. Not only can you simply send bulk emails, and view when recipients are opening, clicking, and replying to your emails, but you can set up (w/ only a few mouse clicks) ongoing email cadences. These multi-step “fire & forget” marketing campaigns are incredibly powerful in building new relationships. But it’s a lot more than just providing the platform that allows for this. There is a great deal of training that goes into creating powerful multi-step cadences. There is an art and a science to it. And our team is there to help our clients quickly scale the learning curve of this powerful technology.

The second part is the database. You need to quickly be able to find dozens, hundreds, or even thousands, of potential clients or partners. RetailSphere™ is the largest contact database in the industry. By a huge margin. Not just contacts for massive national brands (which we have) but tens of thousands of others as well. Landlords, franchisees, locally famous concepts, architects, lawyers, and other service providers. These contacts can be quickly assembled into shareable collections that can be dropped into pre-build campaigns.

Finally, we have our Pipeline CRM™.  Easy and intuitive software that makes taking notes, remembering follow-ups, tracking deals, and reporting to your clients and senior team members effortless.

This Three-legged stool approach to retail commercial real estate deal-making is incredibly powerful. That’s why clients are so excited about the RetailSphere™ platform. Users really do expand their networks, close more deals and empower their careers!

Contact us today for a free online product demonstration so we can show you all of these powerful features!

The post Peterson Company's Mark Kufka is amazed at the RetailSphere platform's evolution in such a short amount of time appeared first on Retailsphere.

Customer Success Manager Antonio Ruano knows training, SaaS Onboarding, Implementation, and Training. He also focuses on “Change Management and Customer Experience.” And he’s really, really, great at it.

“We are going to take you on a journey of how a user crushes on the Retailsphere platform,” Ruano said smiling in his latest training.

He’s cool, calculated, softspoken, but direct and extremely organized. Ruano is the main reason clients come out of their new user training like a rocket ship. Ruano arms Retailsphere™ users with all the tools necessary to 10x their deal flow. Because that’s what it’s all about…using Retailsphere™ to transform and revolutionize your business.

“Retailsphere is about speed,” said Ruano. “With our Pipeline CRM™ it can be a superpower. And we will teach you to use the platform to your advantage in a variety of ways.”

With Retailsphere’s™ platform and Pipeline CRM™, users can reach out to expanding retailers, leads and potential prospects before anyone else, as they see in real time who clicks on any email they’ve sent. You can call a prospect within seconds of them reading or clicking the email.

Retailsphere™ clients across the board have been raving about how integral to their process the platform is. Once you get Antonio’s training, enjoy the ride. Just ask Bryan Holt, of Southpace, now a veteran Retailsphere™ user:

Ruano’s new client trainings take users from session 1, which introduces users to the platform and all its toys by the process of “Tell me, Show me, Let me try” he says. It’s a process that introduces the user journey, ensure calendar and email connectivity, learning how to do an advanced search and understanding filters like void analysis, and becoming familiar with the tenant profile, finishing with a research request and how to request a verification. And this is just session 1!

Ruano continues the user journey from session 1 through session 4 when clients come out as full-blown rock stars building collections and adding people to cadences, on to deals, and much more with Retailsphere’s Pipeline CRM™ and the “Steady State Journey”.  

In fact, as the final of the four initial trainings end, Ruano makes sure users know how to maximize all the contact information, set up a deals, tasks, take notes in the calendar, and how starting their day from the reach feed is like their morning newspaper where they learn up-to-the-minute details nobody else is learning.

“This is the user journey,” Ruano continues. “It shows the process of the three prongs, and the steps to take.”

The process of the “three prongs” approach for Retailsphere™ is: 1. Our marketing automation suite, 2. The world’s largest contact database of retail CRE decision-makers and 3. A super painless, included (FREE) Pipeline CRM™ tool.

“If you use CRM, it is the norm to handle 400 to 500 opportunities at one time,” Retailsphere Founder Mike McKean said. “Otherwise, it’s nearly impossible to handle more than 40 opportunities at a time.”

“Retailsphere’s™ whole business model is to help clients 10X their deal flow and income at the minimum, and we believe it they use our tools they will most certainly achieve that potential and more.”

Ruano’s trainings are robust, comprehensive, and interactive. But after the trainings are completed, it’s not the end of the conversation.

“We don’t love you and leave you,” Ruano says with a smile. “Our goal is to give you the tools to crush your competition and of course 10X or more your business. But when there is more learning to be done, I’m here anytime to help our clients…we all are here for our clients at Retailsphere.”

Users who utilize Retailsphere™ to the fullest can do so in a variety of ways, find their favorite of the platform’s many tools or a combination of the following just for starters:

• Creating a Collection (your working file) to curate and organize prospects  
• Discover the “Reach Out” list builder functionality 
• Learned how to create a Cadence 
• Customizing steps in your Cadence 
• Learn how to search and use the over 400,000 contacts, continuously updated and verified to your advantage, which includes emails, phones, socials, job titles, territories & more. From Locally Famous™ to international brands. From the largest REITs to the smallest developers. Thousands of brokers, service providers & more.
• Simplify note taking & appointment setting. Automate tasks and reminders. Integrate your contacts and email reach-out. Efficiently track deals, generate reports and ensure nothing slips through the cracks with Retailsphere’s™ easy, intuitive & included Pipeline CRM™

“It’s a lot to learn and we ask our clients to do their homework, jump in and enjoy the Retailsphere™ platform,” Ruano said. “It’s incredible, but we know there will be follow up questions and our entire team is always here.”

A couple of weeks after finishing the training sessions, Ruano reaches back out to clients to make sure he helps with any questions or concerns.

“I hope you are taking full advantage of all the tools that Retailsphere has at your disposal,” said Ruano. “But please know I’m here anytime.”

Reach out to see a demo of Retailsphere.

The post It's Not that the Big Eat the Small, but the Fast Eat the Slow appeared first on Retailsphere.

In the ever-evolving landscape of commercial real estate, reaching the right contacts efficiently is paramount. RetailSphere™ is a game-changer, offering compelling reasons, accuracy and speed, to bypass your internal marketing team on bulk emailing and embrace cutting-edge cadences. Here's why.

Streamlined Emailing for Effective Communication

One of RetailSphere’s™ standout features is its built-in emailing system, designed to streamline communication and save you precious time. By integrating your email provider with RetailSphere’s™ CRM, you can leverage lists to connect with the right contacts seamlessly.

Begin by bulk emailing prospects identified during your research in RetailSphere™, and attaching relevant documents directly from the platform. As prospects progress through your pipeline, use customizable email templates to expedite interactions. RetailSphere’s™ integrated approach significantly reduces the time spent on manual outreach, ensuring a swift and efficient sales process.

Travis Christensen, vice president of client success for RetailSphere, never gets tired of hearing about clients being successful with cadences, and how they have gained hours of time back.

“We hear time and time again what a game-changer cadences are for our clients,” Christensen said. “As they send bulk emails to prospects who think they are each getting a personal message, the light is flipped on with how much more streamlined prospecting can be with RetailSphere.”

The Power of Cadences: Guiding Your Sales Journey

Say goodbye to the guesswork in your sales pipeline with RetailSphere’s™ innovative cadences. These tools provide a structured framework to guide yourself and your team through the sales process, ensuring everyone remains on the same page.

Ken Brown, VP of sales for RetailSphere, surprises prospects himself with the reach of bulk email and cadences.

“I’ll be talking with a prospective client and they love everything, and then say they aren’t sure cadences and bulk emailing work,” Brown said. “Then I tell them this great meeting and demo we are having right now is because I sent and you answered my email, which was from a cadence. Then they are hooked.”

Set up multi-channel steps throughout the sales journey and utilize RetailSphere’s™ customizable templates to authentically engage with your customers. Generate whatever you need directly from the platform, allowing you to tailor your communication for specific groups or individuals effortlessly.

Automate Your Outreach Effortlessly

RetailSphere™ understands the value of time in the fast-paced world of CRE. Their built-in tools empower you to automate repetitive tasks that traditionally consumed valuable hours. By automating more processes, you can focus on what matters most – building meaningful connections and closing deals.

Imagine reaching out to the right regional contact at national brands promptly or connecting directly with franchisors and expanding franchisees in your area. RetailSphere™ makes this possible, allowing you to have direct conversations with managers at regional businesses and even speak with owners of local mom-and-pop stores – all at the same time.

Increased Productivity, More Deals Won

RetailSphere’s™ cadences not only save time but also enhance productivity, ultimately leading to more closed deals. By automating outreach, streamlining emails, and utilizing cadences, you eliminate the risk of missing out on valuable opportunities.

Cadences also offer a comprehensive solution for CRE professionals looking to revolutionize their outreach strategies. By bypassing internal marketing teams and embracing the power of automation, streamlined emailing, and guided sales processes, you position yourself at the forefront of innovation in the competitive world of Commercial Real Estate. It's time to let RetailSphere™ redefine how you approach outreach.

The post Does your marketing team have to approve your bulk emails? appeared first on Retailsphere.

“We have new clients already closing 4 deals using our Pipeline CRM,” said RetailSphere's Client Success Manager Antonio Ruano.

How do you start your workday? Is it coffee and internet searching, checking messages and eventually making calls and shooting off emails to prospects? You aren’t alone. But this is not the most productive way to 10x your dealflow. 

What if you started your day with an organized calendar, with all your meetings, calls and site visits integrated with the most intuitive Pipeline CRM™ in commercial real estate? 

RetailSphere’s™ Pipeline CRM™ functionality is included for free with all platform subscriptions and it’s streamlining workflow and kickstarting stalled deals.

Ruano sees firsthand clients  using RetailSphere’s™ Pipeline CRM™ and cadence automation are changing the way they do business. And they are loving it. You can see more about Ruano’s process here.

“A RetailSphere™ client using our Pipeline CRM™ has sent over 6600 emails through our cadence automation and 75% of those emails were opened,” said Ruano. “And they have an 11 % reply rate, which is 3X the industry average.”

According to Ruano, other users on the platform are seeing 4X the national average on their cadence reply rate. And it’s just the beginning. Deal cards, and notes/activity are fast becoming a favorite tool among users.

And they manage all that incredible deal activity in the CRM and move their deals seamlessly along the stages of their pipeline.

Just a few things you can do with ease:

·  Manage client relationships in ways that are light, easy, simple to use and FREE.

·  Easily record and take notes on your prospecting and deal making Activities.

·  Track deals as they move through your pipeline.

·  Integrate with your calendar and schedule activities like client contacts or site visits.

·  Automate re-ocurring tasks to ensure nothing slips through the cracks.

·  Generate reports designed to show management or clients your activity with a few simple clicks.

The most successful users on the platform are creating set-&-forget multi-step cadences and sending bulk emails that look like a personalized message to each prospect. No spam! And then views, clicks and replies tracking and benchmarking is a thing of beauty in real time.

And as you’re prospecting, you can build shareable collections from hundreds of thousands of potential partners, and automatically verify and update contacts. Everything is seamlessly integrated with our included Pipeline CRM™.

The RetailSphere platform includes the world’s largest database of decision makers related to retail commercial real estate, but also includes marketing automation and relationship management tools, not to mention the abundance of data and retail expansion details.

About Retailsphere

Founded in 2019, RetailSphere™ is an all-in-one platform that includes the world’s largest contact database of retail commercial real estate decision makers, a robust email and leasing enablement marketing platform and a simple, intuitive and included Pipeline CRM™ tool. RetailSphere™ is modernizing the way the retail industry connects within a single pane of glass.

Increase your deal flow. Improve your network. Empower your career.

The post Don’t be afraid of the right CRM appeared first on Retailsphere.

The "Rule of Seven" by Dr. Jeffrey Lant emphasizes the importance of reaching out to your buyers at least seven times within an 18-month period for effective brand recall.

In commercial real estate, and sales and marketing specifically, the "Rule of Seven" still hold true, and RetailSphere™ platform can curate and cultivate those 7 touches with ease. The rule suggests that a minimum of seven meaningful touches are crucial to securing a sale or deal. This concept underscores the importance of persistent and strategic engagement with potential clients, and RetailSphere's Marketing Automation platform proves to be a game-changer in achieving this goal.

“Being able to group brands into specific collections and being able to reach out to them about our current listings, and expansions is huge,” said Colton Oliver, 3CRE marketing coordinator.

The Power of 7 Touches

Each touchpoint with a potential customer serves as a building block, gradually creating brand awareness and trust. These touches can manifest in various forms.

In essence, prospects need to be exposed to your company or its marketing messages at least seven times before they are inclined to make a purchase.

“Our platform is built to help you reach out, with your curated message at least 7 times,” said Ken Brown, vice president of sales. “It really it like magic. The Rule of Seven isn’t new, but the way RetailSphere™ takes it to the next level is simply a gamechanger.”

Understanding the Rule of Seven

The "Rule of Seven" says that to get your brand into the memory of your target audience or prospect, you must make contact with them at least seven times within an 18-month period. RetailSphere dials up that time frame but the concept remains the same.

Initiating contact with prospects is a strategic approach to increase exposure and effectively leverage the rule of seven for driving sales. This can involve cold calling new prospects or reaching out to those with whom you've previously engaged. During these interactions, you can delve into discussions about the current state of their business operations, aiming to nurture them into becoming loyal buyers.

RetailSphere's Marketing Automation in Action

RetailSphere's Marketing Automation platform serves as a comprehensive solution to implement the Rule of Seven effectively. From managing customer relationships to automating marketing campaigns, RetailSphere empowers businesses to:

• Track Interactions: Monitor and analyze customer interactions across various touchpoints to gain valuable insights.
• Personalize Communication: Utilize data-driven insights to personalize communication, ensuring that each touchpoint resonates with the prospect.
• Automate Campaigns: Streamline marketing campaigns through automation, saving time and resources while maintaining consistency.
• Measure Effectiveness: Use analytics provided by RetailSphere™ to measure the effectiveness of each touchpoint and refine strategies accordingly.
• Organize it all in the FREE Pipeline CRM™

Pipeline CRM™

Implementing the rule of seven in your company's strategy requires careful consideration and adherence to some fundamental guidelines. To begin with, utilizing Customer Relationship Management (CRM) software is paramount. This enables you to monitor interactions with potential clients, providing insights into how many times each prospect has encountered your  company's messages.

A core marketing principle underscores that it takes seven "touches" before individuals internalize or act upon your call to action. These touches can manifest in various forms, including physical interactions like networking events or exposure to ads, whether physical or digital.

In the competitive landscape of commercial real estate, the Rule of Seven stands as a guiding principle for successful customer acquisition. RetailSphere's™ Marketing Automation emerges as a powerful ally, offering the tools and capabilities needed to execute and optimize the seven touches effectively. Embrace RetailSphere™ to not only meet but exceed the expectations of your prospects, making each touch count towards a successful sale. Discover more about RetailSphere's Marketing Automation here.

The post Why 7 Touches is so Magical appeared first on Retailsphere.

Efficient Task Management:

Retailsphere's Pipeline CRM™ includes a robust task management system that allows you to prioritize and organize your daily activities. From setting reminders for follow-up calls to assigning tasks to team members, the platform ensures that no important detail falls through the cracks. This level of organization not only increases productivity but also helps create a structured workflow, allowing you to focus on the tasks that matter most and drive your retail business forward.

Centralized Customer Information:

Understanding your customers is crucial in the retail industry, and Retailsphere's™ Pipeline excels in centralizing customer information. The platform consolidates data from various touchpoints, providing a 360-degree view of each your journey. This comprehensive view enables you to tailor your interactions, personalize marketing efforts, and ultimately enhance the overall deal making power. By having all pertinent information in one place, you can make informed decisions and strengthen your relationships with customers.

Automated Processes for Time Efficiency:

Retailsphere's Free Pipeline CRM™ leverages automation to eliminate repetitive tasks, allowing you to focus on strategic aspects of your business. Whether it's automating follow-up emails, updating customer records, or generating reports, the platform's automation features can significantly reduce manual workload. This not only saves time but also minimizes the risk of human error, ensuring that your data is accurate and up-to-date.

Integration Capabilities:

To further maximize your day, Retailsphere's Free Pipeline CRM™ seamlessly integrates with other essential tools and platforms. Whether it's syncing with your email, connecting with marketing tools, the CRM fosters a cohesive ecosystem that enhances your overall workflow. The ability to work within a unified system eliminates the need to switch between multiple applications, further streamlining your daily operations.

Retailsphere's Free Pipeline CRM™ offers a powerful solution for brokers, landlords, tenant reps and owners looking to optimize their daily operations. By streamlining communication, providing efficient task management, centralizing customer information, automating processes, and integrating with other tools, the platform empowers businesses to make the most of their time and resources. Embrace the capabilities of Retailsphere's Free Pipeline CRM™ to propel your retail business forward in today's competitive market.

Reach out to see a demo of Retailsphere

The post Track all deals and create sophisticated reports within your personalized Pipeline appeared first on Retailsphere.

There are two types of research requests: (1) a research request for information on the retailer or company and (2) putting a contact verification request to, as it sounds, verify a contact.

The beauty of either a research request or a contact verification request is they both go to the same place: our on-demand research team. And in both cases contacts are verified, but with a research request, the team goes far more in depth rather than confirming simply a contact’s status.

The main difference between the two requests is the type of research you will get.

As you prospect, you will find yourself seeing literally 450,000 retailer profiles. Once you find the retailer you are looking for you simply hit the “research request” button at the top right of the retailer profile page which brings up a box where you can enter a variety of need-based questions.

A typical research request might ask “Can you please find out of this retailer is expanding, and where?” Or you might ask the research team to find a specific job-related contact.

Now where a contact verification request differs is you will see a handful of contacts under the retailer profile, and you can click on the three dots and choose to “verify the contact.” Our team will now go in and verify by calling the contact and make sure they are still at their job and retailer, or if not, the contact will be updated with new info, which will be emailed directly to you and also available in your Pipeline.

Research and contact verifications can also very easily be submitted from the “Activity Feed” of the CRM. If you’ve recently reached out to a retailer or contact through a cadence, your activity feed will show that activity. You can click on the retailer or contact (a sidebar pops up) and see all of the activities that have been conducted. You have several options, one of which is submit a research request.

Submitting a research request is also as simple as figuring out the retailer you want to bring to your location. But in addition, you can specify National Brand, Franchisor or Multi-Unit Group, while including qualifiers like square footage, anchor tenants wanted.

If you have a specific brand in mind and/or don’t see the data you need, we’re happy to do some research for you! 

Click the “request research” button wherever you are in the platform and be as general or specific as you want in your requests. 

Our team is constantly updating information on our brand profiles and creating new profiles at your request. 

Reminder: You can request research from a retail profile or within your pipeline:

• Once the research box pops up, enter the information you are looking for and click “Submit Request”

You can view the status of your requests in the CRM under the Research tab. When research is complete, you will receive an email with the new information.

Find out more at RetailSphere.com.

The post How to put in a Research Request with RetailSphere™ appeared first on Retailsphere.

The RetailSphere™ research team operates on a multifaceted approach, blending cutting-edge marketing automation with the human element to delve deep into the intricacies of the retail commercial real estate landscape to get expansion plans and contact information for our clients.

Their goal: To uncover hidden opportunities for clients by finding contact information and reaching out to clients over the phone, via email, marketing automation and more social connections that anyone in the industry to provide clients with the knowledge needed to stay ahead of the curve.

After receiving a research request from a RetailSphere™ client, the on-demand research team immediately hits the phones and works to get the appropriate site selector for the multi-unit group, franchisor, or national brand contact(s). We say contact(s) because in many cases there are multiple contacts that handle expansion and development responsibilities for the retailer.

In some cases, a quick line to the appropriate contact isn’t readily available, and that’s where the team goes to work adding contacts via the website, social media and other RetailSphere™ databases to essentially scrub the internet for information.

Then, using RetailSphere’s™ marketing automation technology, cadences, the team reaches out with a series of crafted emails designed to state the goal, reason for reaching out, and how getting back to the team is a great marketing opportunity for the specific retailer as well.

In the interim, the team spends the time updating the retailer’s profile within RetailSphere™ with the best social, office, cell phone and work history data they can uncover.

But even as all the data is set, verified, and researched, the team will continue to reach out via phone, email, and socials to get the expansion plans verified by the retailer.

The bonus for RetailSphere™ clients, the on-demand research team has built relationships through continued conversations over time with retailers, brokers, tenant reps and shopping center owners, who trust the team and know us by name. But more on that in our next piece.

See more here.

The post How our On-demand Research team works appeared first on Retailsphere.

Our team speaks to hundreds of retail contacts, site selectors and center owners to determine expansion needs and opportunities. Today we put one of them under the microscope and learn about those conversations.

We sit down with Sarah Lang, one of our researchers at RetailSphere.

RetailSphere: What are some of the challenges you face when you call up a retailer or are working on a request for one of our clients?

Sarah: The smaller the retailer is, like a multi-unit group, we are trying to track down the owner. In that case it’s hoping we catch them at one of their locations, or get their cell phone from an employee, which they are often afraid to hand out.

RetailSphere: But you always get it!

Sarah: Not always, but much of the time and we do so by being upfront. We let them know we have clients with ideal spaces for their expansion and trying to reach out. It’s always a conversation starter. That conversation may be “no way I’m expanding,” but it’s also sometimes “Huh, I wouldn’t mind hearing what they have in mind.”

RetailSphere: Do retailers or business owners ever get annoyed when you call to get expansion details?

Sarah: Quite the contrary. For most of the national brands, franchisors and much of the multi-unit groups, we have established lines of communication…relationships where when I call, they ask me what am I looking for today? That’s what really makes it fun. When a client puts in a request for expansion plans for Starbucks, I know who I’m dealing with.

RetailSphere: So you and the other on-demand researchers call and email for expansion and contacts details, but what are tools are at your disposal?

Sarah: Well, without giving away all our secrets we use a lot of tools within Retailsphere (which clients have access to), including cadences, or marketing automation. It’s a game-changer for reaching and basically setting up a series of touch points and waiting for the responses to come in. We craft emails to retailers, business owners, reps and brokers, asking details in such a way that it’s a conversation they want to have and we get the details our clients need.

But it all starts with the phone. We believe in calling and getting details firsthand. That’s how we build relationships. Sometimes we use social media to get details as well, but more for supplemental details.

RetailSphere: Thanks, Sarah, for letting those unfamiliar with RetailSphere and the on-demand research team behind the curtain of your operations.

The post Closer look: A Q&A with a member of the RetailSphere™ On-demand research department appeared first on Retailsphere.